In today’s market, pricing and positioning a home correctly isn’t just important — it’s everything. Yet, we still see far too many sellers losing tens (or hundreds) of thousands due to simple missteps that could’ve been avoided with the right strategy from day one.
That’s exactly why we created our Three-Phase Listing Program — a smarter, data-driven approach designed to give your home the best possible launch, attract serious buyers, and protect your bottom line in any market.
Here’s how it works — and why it consistently delivers results other agents can’t.
In this market, we often see two common (and costly) mistakes:
Some homes list too high and sit on the market until they’re forced to drop in price — often below what they could’ve gotten with a smarter launch.
Others list too low hoping for a bidding war, but don’t generate the right attention or advocacy. Without a clear pricing strategy and strong agent representation, they sell low — and fast — leaving money on the table.
Both mistakes come down to the same problem: a lack of understanding about the home, the market, and how buyers behave.
That’s why we developed our Three-Phase Listing Program — a proven, thoughtful process to ensure your home launches right, attracts strong offers, and sells at a price you’re proud of.
Phase 1: Soft Launch — Pre-Market Intelligence Gathering
Before we hit the market, we quietly share the home with a handpicked group of agents — especially those who’ve recently sold similar homes nearby. We post on Top Agent Network, MLS-Coming Soon (agent view only), and leverage private networks to gauge initial interest.
During this phase:
- We float a price that the seller is happy with before doing any major prep — no staging, no moving furniture, just minimal hassle.
- If a serious buyer steps up, great — the seller wins with less effort.
- If we get strong traffic, we know the home could support a higher price when we go public.
- If there’s no real traction, that tells us the market might not support that number — and we use that time to collect valuable feedback.
We learn what buyers love and where they hesitate. This allows us to refine our strategy, promote the home’s strengths, and prepare for objections — all before day one on MLS.
Phase 2: Public Launch — Full Exposure with Maximum Impact
When we hit the market, we’re ready.
For luxury or high-end homes, we typically don’t use a teaser price — but because of the insights gained during the soft launch, we know exactly where to price it to attract serious buyers without undershooting.
For entry-level or more mainstream homes, we may strategically list just under market value to drive attention and competition. But we’re never guessing. By this point, we’ve tested the water and know what price will generate multiple offers — and what price would be leaving money on the table.
With full-scale marketing — stunning visuals, open houses, digital exposure, and agent outreach — we create urgency and momentum.
Most of our listings sell here, in Phase 2, with strong, non-contingent offers and over-asking results.
Phase 3: Reposition — Never Settle
This rarely happens — but we plan for everything.
Sometimes it’s the market (rate hike, buyer fatigue). Sometimes it’s timing (holidays, wildfire season, school start dates). Or sometimes it’s just unlucky — weather, distractions, unexpected events.
If we don’t receive the offers we expected, we don’t panic and sell low.
Instead, we reposition:
We increase the price to reflect the home’s real value (yes, increase).
We reinforce the listing with improved marketing and new incentives.
And we wait with confidence, because our earlier testing already showed us where this home should land.
At this point, the wait time isn’t much different than if we had priced high from day one — except now, we’ve gathered buyer data, positioned correctly, and protected your home’s value every step of the way.
Why Sellers Trust This Process
✅ Saves time, money, and hassle upfront
✅ Gives us deep market intelligence before going live
✅ Creates the strongest possible launch — without guessing
✅ Prepares us for objections before buyers even walk in
✅ Protects your bottom line, no matter what the market throws at us
Most importantly: We never settle. We never push our sellers to accept a low offer just to get a deal done. This is your home, your equity, and your timeline — we’re here to guide you every step of the way until it’s sold right.
Curious how this three-phase strategy would apply to your home? Just say Wen!